Economics

McConnell-Brue's Principles of Economics, 16e is the best-selling Principles of Economics textbook and has been teaching students in a clear, unbiased way for 40 years. The 15th edition grew market share because of its clear and careful treatment of principles of economics concepts, its balanced coverage, and its patient explanations. More students have learned their principles of Economics from McConnell-Brue than any other text; 12 million of them. The 16th edition is a revision that delivers a tight and modern book.


Key features


Incorporation of September 11, 2001 and its aftermath.
Direct AD/AS only teaching path.
Addition of many current applications:1. Discussion of government price ceilings and price floors in Chapter 3 from 20 so it is in the Macro split as well as Econ and Micro.2. Elasticity applications added to chapter 20.3. US recession covered in context of Keynesian cross and AD/AS analysis.4. Accounting/financial fraud is covered as a principal/agent problem.
The web button material that is noted in the text and covered on the website will be enhanced with more material and there will be a topic identifier in the text as part of the new design.
There are many new end-of-chapter Study Questions and the existing ones are revised.
Updates to the Macro section include:1. Added analysis of stock market volatility and its impact on the economy.2. Revised discussion of the New Economy in view of the old realities.3.The return of budget deficits.4. Curent Fed policy.
Updated Micro topics:1. The expansion of agricultural subsidies.2. Update of the Microsoft case3. SEC regulation4. Prescription drug prices and Medicare coverage
Updated International Content1. Record US trade deficits2. The decline of the US dollar agains the Euro3. New US protectionism (steel and wood products)4. critiques of global capitalism
ALL of the Key Graphs from the text are now available on the book Website as fully interactive Java applets. Students can manipulate data and see the results visually in these interactive on-line graphs.
Questions: 10-15 questions follow every chapter, one of which refers to the Last Word Essay; several of the questions are designated key questions, are cited in the body of text, and answered in the Instructors Manual, the Study Guide, and on our web site.
Quick Review Boxes: 3-4 mini lists interspersed in each chapter review content
New color scheme and design subtly incorporating the internet activity.
Figure Legends: Legends accompanying diagrams are often in-depth self-contained analyses of the concepts.
Completely redesigned interior with appealing layout. The book is now more inviting to the students.
Customize this book through Primis Online! This title is tentatively planned to be part of the Primis Online Database: www.mhhe.com/primis/online. Professors can customize this book to meet their exact needs and mix and match with other items on Primis Online--allowing them maximum choice and flexibility. Instructors can choose between two delivery formats: custom printed books (in black and white) or custom eBooks (in color).
Harness the assets of the Web to keep your course current with PowerWeb! This online resource provides high quality, peer-reviewed content including up-to-date articles from leading periodicals and journals, current news, weekly updates with assessment, interactive exercises, Web research guide, study tips, and much more! PowerWeb is available packaged with a McGraw-Hill text or for online purchase from the Web site http://www.dushkin.com/powerweb
Key Graphs: These 22 graphs have special relevance for the study of both microeconomics and macroeconomics.
Last Word Essays: These end of chapter mini-readings describe applications of economic concepts, short case studies, or views which contrast with mainstream thinking; new attractive art.
Extensive Glossary: Over 1000 entries.


Table of contents

PART ONE: An Introduction to Economics and the Economy

1 The Nature and Method of Economics

2 The Economizing Problem

3 Individual Markets: Demand and Supply

4 The Market System

5 The U.S. Economy: Private and Public Sectors

6 The United States in the Global Economy

PART TWO: Macroeconomic Measurement and Basic Concepts

7 Measuring Domestic Output and National Income

8 Introduction to Economic Growth and Instability

9 Basic Macroeconomic Relationships

PART THREE: Macroeconomic Models and Fiscal Policy

10 The Aggregate Expenditures Model

11 Aggregate Demand and Aggregate Supply

12 Fiscal Policy

PART FOUR: Money, Banking, and Monetary Policy

13 Money and Banking

14 How Banks and Thrifts Create Money

15 Monetary Policy

PART FIVE: Long-Run Perspectives and Macroeconomic Debates

16 Extending the Analysis of Aggregate Supply

17 Economic Growth

18 Deficits, Surpluses, and the Public Debt

19 Disputes over Macro Theory and Policy

PART SIX: Microeconomics of Product Markets

20 Elasticity of Demand and Supply

21 Consumer Behavior and Utility Maximization

22 The Costs of Production

23 Pure Competition

24 Pure Monopoly

25 Monopolistic Competition and Oligopoly

26 Technology, R&D, and Efficiency

PART SEVEN: Microeconomics of Resource Markets

27 The Demand for Resources

28 Wage Determination

29 Rent, Interest, and Profit

PART EIGHT: Microeconomics of Government

30 Government and Market Failure

31 Public Choice Theory and the Economics of Taxation

PART NINE: Microeconomic Issues and Policies

32 Antitrust Policy and Regulation

33 Agriculture: Economics and Policy

34 Income Inequality and Poverty

35 Labor Market Institutions and Issues: Unionism,

Discrimination, Immigration

36 The Economics of Health Care

PART TEN: International Economics and the World Economy

37 International Trade

38 Exchange Rates, the Balance of Payments, and Trade Deficits

39W The Economics of Developing Countries

40W Transition Economies: Russia and China