Microeconomics

The major goals of this revision have been to streamline the text and to present more student oriented examples. We are also providing a new design with enhanced four colour graphics. Much fine tuning and trimming has gone into almost every chapter resulting in a more approachable textbook for your students. The 9th edition will be much better integrated with the books website where students can get additional information and/or current events associated with many major topics in the text. Also, the website will have Want to see the Math Notes for those instructors that choose a more sophisticated math treatment of the major topics in both Micro and Macro. Another commitment to Instructor Support will be the annual updating of time sensitive PowerPoint slides.


Key features


Shorter Text: New edition will have 20 chapters as opposed to 22 in the 8th edition
Demand, chapter 3, now precedes the chapter on the Market System. The order of Chapters three and four have been reversed.
The Public Sector, old chapter 5, has been integrated into the other chapters
Chapter openers streamlined They now start with a set of learning objectives arranged by major headings and a brief overview.
Consumer and producer surplus now covered in new section of chapter 12. This further reinforces the allocative efficiency theme that runs through several chapters.
New section on Economics of Immigration and an expanded section on the Economics of Discrimination in Chapter 15.
Global Warming added as a new section in Chapter 18.
New Want to see the Math? on the Web page.
Annual updating of time sensitive PowerPoint slides: PowerPoint slides that provide time series data on key economic indicators will be updated regularly, with updates being down-loadable from Instructors Website.
Examples up to date: Most existing examples have been changed to give the text a more up-to-date feel. Items chosen in the examples will be of greater interest to college and university students (CDs, DVD players, computer games, etc.). Many reference to WWII and the Great Depression have been deleted
New Last Word Examples: Chapter 6: A Market for Human Organs?; Chapter 7: Criminal Behaviour; Chapter 9: Why High Tech has turned the Concept of Diminishing Returns Upside-Down: Chapter 11: Oligopoly in the Canadian Beer Industry.
Global Perspective boxes now have web link to data for easy update.
Clear writing style provides students with an easy to follow text.
Quick Review appears at the end of each chapter section.
Data driven graphs will remain a mainstay of the presentation of graphs
Key Graphs with multiple-choice questions.
Complete Glossary and Index



About the author


Campbell McConnell
Campbell R. McConnell earned his Ph.D. from the University of Iowa after receiving degrees from Cornell College and the University of Illinois. He taught at the University of Nebraska-Lincoln from 1953 until his retirement in 1990. He is also coauthor of Contemporary Labor Economics, Seventh edition, and Essentials of Economics, First edition (both The McGraw-Hill Companies), and has edited readers for the principles and labor economics courses. He is a recipient of both the University of Nebraska Distinguished Teaching Award and the James A. Lake Academic Freedom Award, and is past-president of the Midwest Economics Association. Professor McConnell was awarded an honorary Doctor of Laws degree from Cornell College in 1973 and received its Distinguished Achievement Award in 1994.

Stanley Brue
Stanley L. Brue did his undergraduate work at Augustana College (South Dakota) and received its Distinguished Achievement Award in 1991. He received his Ph.D. from the University of Nebraska?Lincoln. He is a professor at Pacific Lutheran University, where he has been honored as a recipient of the Burlington Northern Faculty Achievement Award. Professor Brue has also received the national Leavey Award for excellence in economic education. He has served as national president and chair of the Board of Trustees of Omicron Delta Epsilon International Economics Honorary. He is coauthor of Economic Scenes, Fifth edition (Prentice-Hall), Contemporary Labor Economics, Seventh edition, Essentials of Economics, First edition (both The McGraw-Hill Companies), and The Evolution of Economic Thought, Seventh edition (South-Western).

Tom Barbiero
Thomas P. Barbiero received his Ph.D. from the University of Toronto after completing undergraduate studies at the same university. He is a professor at Ryerson University in Toronto. Professor Barbiero also teaches an economic history course to Ryerson students in Rome during the spring semester. He spends his summers in Fontanarosa, a small town in his native region of Campania in southern Italy.



Table of contents


PART 1 An Introduction To Economics And The Economy
1. The Nature and Method of Economics
2. The Economic Problem: Scarcity, Wants, and Choices
3. Individual Markets: Supply and Demand
4. An Overview of the Market System and the Canadian Economy
5. Canada in the Global Economy

PART 2 Microeconomics Of Product Markets
6. Demand and Supply: Elasticity and Government-Set Prices
7. The Theory of Consumer Choice
8. The Organization and Costs of Production
9. Pure Competition
10. Pure Monopoly
11. Monopolistic Competition and Oligopoly
12. Technology, R&D, and Efficiency
13. Competition Policy and Government Regulation

PART 3 Microeconomics Of Resource Markets
14. The Demand for Resources
15. Wage Determination
16. Rent, Interest, and Profits
17. Income Inequality and Poverty

PART 4 Microeconomics Of Government And Public Policy
18. Governments Response to Market Failure
19. Public Choice Theory and the Economics of Taxation
20. Agriculture: Economics and Policy