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 Home > LAWYERS > General Interest > Business, Finance and Law > General > |
5
Marketing Is And Will Remain The Dominant Branch Of Management Because Expertise In Marketing Will Only Lead One To Survive In The 21St Century. Dynamics Of Modern Marketing Comprised Of The Following Chapters: Understanding Markets: General Approach And Background; Market Power And Market Access; Marketing Controls And Business And Development; Consumer And Marketing; The Marketing Revolution; Organisation Of Market Intelligence; Vendor Management; Marketing And International Trade Management: Purchase Transactions And Terms; Sales Management In Market Towns: Economic Approach; Refresher Notes On Marketing Management Etc.Substantially Derived From Authentic Authoritative Resources, This Book Will Prove A Good Reference Work To Students, Scholars And Teachers In The Field Besides Management Professionals.
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Rs. 595.00
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