Case Studies In Marketing Management

Case Studies Method Is The Most Reliable Research Methodology. Case Studies In Marketing Management Comprised Of The Following Chapters: Organisation Of Marketing Functions; Industrial Expansion And Domestic Marketing; Japanese Experience; Marketing Behaviour Of Large Manufacturing Firms; State Trading And Mixed Economies; Case Studies; Pharmaceuticals (America); Oil Company (Italy); Industrial Cooling (Uae); Tobacco (Egypt); Metalworking (South America); Metal Industry (Brazil); Metal Fabrication (Japan); Cosmetics And Toiletries (Japan); Book Distribution (South America); Printing (Brazil); Containers (South America).Substantially Based On The Findings Of The Authoritative Researches In This Field, This Book Will Prove A Good Reference Work To Students, Scholars And Teachers In The Field Besides Management Professionals.