To be successful in todayscompetitive environment, organisation must be marketing oriented.Marketing of financial services is a highly accomplished profession and eachperson who wishes to enter finance field must get acquainted with various factsof marketing. This book provides all essentials of marketing of financialservices. It covers
Strategicbusiness planning Marketing-segmentation& product development, communication, distribution & pricing Organisationbehaviour and HRM Conflictresolution, leadership The book forms part of thecourse material provided by Indian Institute of Banking & Finance to thecandidates appearing for the paper on Managing and Marketing of FinancialServices under the Post Graduate Diploma in Financial Advising (PGDFA)examination. Eminent experts under the guidance of Dr. S. A. Dave, FormerChairman of UTI, have designed the course. All eager students of financestream should find the book useful.