If you want to get hired today, you must be a great candidate and an exceptional job seeker. Tory Johnson?s New York Times bestseller, Will Work from Home, was comprehensive and inspiring. Now, the Women For Hire CEO and Good Morning America workplace contributor returns with advice and real-life stories for finding the right job after being let go. Tory knows what it takes to get noticed and hired, and helps you create a concrete action plan?one that will help you come out stronger and more successful than ever. Giving up is not an option. Now?s the time to get the lay of the land, sharpen your skills, and energize your search. Here you?ll learn how to: *Get over the sting of being unemployed *Develop a digital identity and dive into online social networking *Ensure your resume does not get lost in a big black hole *Build and leverage your ?I Rock? file to master essential self-promotion *Pitch and secure an effective externship and make volunteer experience count *Launch a valuable job club that will yield strong support, job leads, and career success
CHAPTER 1
"Hello, My Name Is Tory,
and I Was Fired"
Attitude is everything, so stand tall and
get your ducks in a row
In 1993, I was a 22–year–old hotshot. Or so I thought.
As a publicist for NBC News in New York—the youngest ever,
I was told—I was making enough money to rent a nice apartment
near Lincoln Center, enjoy manicures and pedicures on weekends,
eat out and shop. Not bad for a good Jewish girl from Miami Beach
who had always dreamed of making it in the Big Apple.
I was on a roll. I had been offered a job working as a (very) junior
publicity assistant for Barbara Walters at ABCs 20/20 while
I was still in college. I jumped at the chance. Then NBC recruited
me, and soon I was on a first–name basis with some of the biggest
stars in broadcasting. Tom Brokaw, Bryant Gumbel, Jane Pauley,
Maria Shriver, Stone Phillips, and the late Tim Russert.
This was heady stuff. At some point, all of those bold names
benefited from my publicity skills for televisions top–rated news
programs: Meet the Press, Dateline, and the fortieth anniversary
celebration of Today. It was my responsibility to promote these
superstars and their work. I called newspaper reporters in every
big city across the country as well as the producers of TV shows
from Entertainment Tonight to Larry King Live to sell them on
what my stars were doing. And the answer was always yes.
"Wed love to promote Marias new special." "Of course well
showcase that investigative piece on Dateline." "Lets plug Sundays
Meet the Press." I was very good at generating great coverage.
But it wasnt all sunshine. NBC News got into serious trouble
when it aired a controversial Dateline story that showed General
Motors trucks exploding into fireballs in certain kinds of crashes.
But instead of actually capturing one of those explosions on tape,
the story producers rigged a truck to blow up to simulate what
allegedly occurred in actual accidents. A bad move ethically and
journalistically, as an independent panel would later conclude.
And an outright disaster in terms of public relations.
Defending NBC and Dateline kept me busy for months. I was
grilled by reporters from around the globe from the moment I
walked in the door of my windowless office at 8:00 A.M. until I
left—hours after Nightly News had aired. It was a crazy and exhilarating
time, and I loved the challenge. This is what public relations
is all about, training I couldnt get in a classroom. I was truly
passionate about my job. I loved NBC and its history and even the
fact that I worked in one of the countrys most famous buildings,
the landmark Rockefeller Center. Everything about the job—the
people, the frenetic energy—I loved it all.
Like I said, I was a hotshot. I thought I was really good at publicity.
A rising star at the network. I was kicking butt.
And unbeknownst to me, my butt was about to get kicked.
Paying Dues
When Megan Henderson, a top morning show anchor in Los Angeles,
and before that Dallas, was a television intern, she remembers "begging
for extra hours, bugging the reporters, asking a gazillion questions,
and annoying everyone around me with my enthusiasm."
"I left that unpaid internship and six months later I was offered a
full–time producing job with Fox because of it," she recalls.
But today, Megan says, many of the interns at her station "just sit
and wait to be told what to do. I always tell them, Its up to you to
make this worth your while. If you truly want to be in this business for
the right reasons and are willing to work hard, you will make it. But
youve got to put in the work and pay your dues. "
Increasingly, she says, younger people think in terms of immediate
gratification. "More so than ever, kids are getting what they want,
when they want it, and without a lot of effort."
But thats not the reality in most work environments, as Megan
points out. Thats why its important not to get ahead of yourself—to
trust the journey and know that you are where youre supposed to be.
"Working your way up is part of the process. When I was just starting
out in the business, I was so focused on getting that huge market job
right away. I was disappointed in myself for not getting to my destination
immediately. What I didnt realize was that I was paying my dues for
a reason. Had I landed that big market job right out of college, theres
no doubt in my mind that I would have lost it just as fast. I needed to
start in a smaller market so I could make mistakes and learn from them."
Megan says that she came very close to landing a job in Los Angeles
after only a couple of years in TV news. "I was devastated when
it went to someone , but I now know that I wasnt ready for it. It
would have been a total disaster."
The fallout from the GM story cost a number of people their jobs,
including the head of NBC News, Michael Gartner. Before returning
to his home in Iowa, he thanked me for helping him manage
the story, and graciously told me that I would succeed at whatever
I did. He wished me well.
I thought I was safe at NBC, part of the family. I had done a
good job handling the GM story. I even talked to the new executive
producer of Dateline about switching jobs and becoming a booker
on the show that I loved. He said he liked the idea and would run
it by the new president of NBC News, Andy Lack, a well–respected
veteran in the industry who was hired with much fanfare to restore
confidence in the news division.
And thats when it happened.
I got a call from a human resources representative who told me
to report to Lacks office. When I walked in, he was sitting in his
big leather chair. He didnt get up to greet me.
Not a good sign.
He clasped his hands behind his head, leaned back in his big
leather chair, and told me that anytime someone takes over a company
or a division, he or she wants to put his or her own mark on
things—new protocols, new processes, and a new team.
The light dawned. "Are you firing me?" I interrupted.
He replied, "You have thirty minutes to leave the building."
Just as I did for the network with the Dateline story, I went into
spin mode—this time for myself. Thinking on my feet, I told him he
was making a terrible mistake, and I listed the reasons. Talk to anyone
internally or externally, I said, and youll hear what a great asset I
am, that I really know my stuff, and that Im totally devoted to NBC.
He looked at his watch.
Changing gears, I asked him to give me a chance to prove myself.
"Give me three things to accomplish in three weeks, three months—
whatever time frame you want—to prove myself directly to you."
All I wanted, I said, was to stay at NBC News.
He listened, cold, devoid of emotion.
It was clear that I was not going to keep my job. As I stood
up to walk out of his office—trying desperately not to burst into
tears—his parting words of wisdom were, "Tory, its a big world
out there, and I suggest you go explore it."
I walked out in shock. My world as I had known it had come to
an end. I thought my career was over. I didnt even get to pack up
my office. It was done for me and my boxes were messengered to
my apartment later that day.
I walked to my apartment, climbed into my pajamas and threw
myself a good old–fashioned pity party, catered by Häagen–Dazs.
The entertainment? Daytime TV, long conversations with my mom
in Florida, and lots of sleepless nights filled with self–doubt.
I was embarrassed, humiliated, and just plain scared. Word travels
quickly in the world of network news publicity. I felt as if I could hear
the whispers of "Tory got fired" down the hallways of NBC. Except
I didnt—no whispers, no gossip, no words of encouragement—
because my phone didnt ring. I can count on the fingers of one hand
how many of my so–called "friends" reached out to me. Ouch.
Not long after, I got a kind e-mail from a former colleague,
who is one of the classiest women Ive ever met: Maria Shriver,
now Californias first lady but back then a correspondent for NBC
News, based in Los Angeles.
She told me that I probably wouldnt believe it now—nor would
I want to hear it—but that in no time Id look back and realize that
this was one of the best things that ever happened to me.
I deleted the message—angrily. How could this successful, rich,
powerful Kennedy girl, the gorgeous wife of a movie star, know
how I felt? What did she know about having the carpet ripped out
from under her, about being afraid where the next months rent
would come from?
But theres a reason Maria succeeds at whatever she does. Shes
no dummy. After the benefit of some distance—okay, a lot of distance—
I realized she was absolutely right. This was indeed the
best thing that could have happened to me.
Yet at that moment, I was still too hurt and bitter to grasp her
well–meaning thought. And it was those same feelings that stopped
me from picking up the phone and calling the friends and colleagues
who could help me get back into the game.
Blah: "All my friends were work friends."
Ah!: "True friends stand by me in good times and bad.This is the perfect time to realize who they really are."
Instead, my pity party turned into a misery marathon for
months, financed by my severance pay, unemployment benefits,
and my cashed–out 401(k)—something only someone in her twenties
would think was a great idea.
Wallow for a Day, Then Move On
Radio psychologist Joy Browne says she was fired twice in her life and
that in both cases it was the best thing.
"It never feels that way at the time, and everybody can say to you
doors open, doors close. Its true—but its not the least bit comforting,"
Joy told WomenForHire.com.
"When you get fired the immediate response is just to feel horrible
by yourself for maybe about twenty–four hours; you know, wallow in it
and then take a deep breath and figure out why," she says.
"If someone will tell you why you got fired if you dont know, thats
very helpful," she says. "Talking to the person who fired you, certainly
in an exit interview, the most important thing to do is to say, Could
you tell me what I could do differently next time? Sometimes there
really are things we do that could be changed, and thats at least valuable
to know. The more we know, the less likely we are to say, Im a rotten
person, no one will ever love me again, I will never work again. "
With a cool $23,000 in my checking account, going to the ATM
didnt feel so scary. That is, until rent payments, retail therapy, and
more than a few cash withdrawals whittled away at those five figures.
I could see that my out–of–work windfall wasnt going to last forever.
But before I continue with my tale, lets talk for a minute about what
may be happening to you.
About to Get a Pink Slip?
If you sense that layoffs are coming in your shop, you may not be
able to avoid the ax, but you can prepare for the severance possibilities.
If youre part of a mass layoff, your bargaining power is diminished
because the employer will have a predetermined package for
everyone based largely on length of service. If, however, you work
for a small company or youre one of only a few being let go, you
can—and should—have a say in what you leave with.
Severance typically includes cash compensation, which may
come in a lump sum payout or the continuation of salary for a
specified time frame, benefits, property, and outplacement services.
Consider each one carefully before agreeing to anything.
CASH
Theres no precise formula for determining a cash payout. Some
employers will offer one to two weeks pay for every year you
worked at the company. Others will offer a firm amount, say, two
weeks pay total, for everyone. Commissions or bonuses that would
be coming due may be included in your payout. Unused vacation
time can be converted to cash if youre being terminated before you
can make use of the time you earned.
A quick story: I heard from a woman who negotiated for an
extra week of vacation after her second year at the company. When
that anniversary came, she went to HR to get that bonus week on
the books. The HR person told her that she had to wait another
year, citing "company policy." Luckily, she had her e–mail automatically
saved in her e–mail programs archive, including the message
agreeing to that extra week after year two—sent to her by the
same HR person, coincidentally. She decided not to make a fuss
because she wasnt planning on using the time just then. Not long
after this conversation, the woman was part of a department–wide
layoff. When she discussed severance with her manager, she asked
to have her extra week of vacation converted to cash. The manager
said she needed proof of the promise, which was on her company
computer. The problem: She was now locked out of that very computer.
She lost the proof and the cash. The lesson: Print hard copies
of every promise you receive—bonuses, vacation time, and promotions.
Store the printouts at home for safe keeping.
BENEFITS
The biggest benefit is an extension of your medical coverage, paid
by the company, especially because COBRA is very expensive. Push
hard for an employer–paid extension so youre not stuck footing
the hefty bill nor are you without coverage. If your employer has
paid for other benefits—a gym membership, life insurance, tuition,
or cell phone bills—those may be extended too if you negotiate.
PROPERTY
Do you use a company–provided BlackBerry, computer, or car? Severance
agreements may include an extension of access to this property.
OUTPLACEMENT SERVICES
Many large companies offer outplacement services, especially as
part of a large layoff. It includes expert assistance with preparing
for your next job. Popular services include résumé writing, job
search coaching, mock interviewing, and retraining.
Your employer may not offer any of this. Its up to you to ask
for it. So when you get the bad news, dont sign anything. Instead,
ask immediately for a copy of the severance package. Find out how
much time you have to review the offer before responding. Treat
that deadline seriously, but dont allow anyone to rush you.
You may have plenty of clout to ask for—and receive—more
than whats offered. This includes additional cash, an extension
of company–paid insurance, and use of property thats valuable to
you. Among the points to consider when asking for extra:
Did you leave a prestigious position to accept this one? Reference
any personal or professional sacrifice you made to join
the company.
Have you been an exceptional employee? Strong performance
may justify a few extra parting dollars.
Will your help be needed beyond your last day? You can
agree to help transition your work to a remaining staffer. Perhaps
you offer to be on call for a month if questions arise that
youre best qualified to answer in exchange for an extension
of pay and benefits.
Are you being asked to sign a waiver? In exchange for promising
not to sue the company or talk publicly about your
experiences, you can ask for extra money. If your manager
doesnt want to read a blog or a book (think The Devil Wears
Prada) about your experiences, he or she may readily agree to
sweeten the severance in exchange for your silence.
Depending on the company and your role, ask about continuing
in a freelance or consulting capacity to assist with a transition.
This compensation should be in addition to—not in lieu of—your
negotiated severance.
This is also the time to ask for a letter of recommendation from
your boss. You can also ask the HR department to provide a letter
confirming your dates of employment and indicating that you were
part of a reduction in force, left the company in good standing,
and are eligible for rehire.
The more they ask of you, the more you can demand of them.
Keep track of your unused vacation or other accrued benefits
because they may not, which means youll have to bring it up. Stay
up to date on media coverage of layoffs to find out the latest severance
packages offered in your industry or your area. Talk to friends
whove been through this and ask for a referral to a reputable labor
lawyer if you believe you have a claim for more than whats being
offered. Dont allow the emotion of the moment to paralyze your
confidence in speaking up. The power is in your hands to get the
most money before you turn in that ID badge.
Healthcare Expenses
For many people, the cost of COBRA to extend their health insurance
coverage after a layoff is prohibitively expensive. If youre concerned
about losing coverage, check with your state about less–expensive
alternatives or visit ehealthinsurance.com. Some coverage is better
than none at all. Nobody ever thinks he or she will get sick or have
an accident, but when those unexpected events happen, uninsured
people risk financial ruin. Safeguard yourself.
You may also be able to negotiate fees with doctors and pharmacies
if youre no longer covered by a plan. At your doctors office,
before receiving treatment, ask about a discount for payment and a
reduction in the standard fee because youre uninsured. When visiting
your local pharmacy, explain that your coverage has changed
and ask about special programs that provide significant savings.
Sock It Away
If youre like most Americans, youve always lived paycheck to
paycheck, which can mean sudden shock when the money stops.
Theres no greater fear than not knowing how youll keep a roof
over your head, the lights on, and food in the fridge.
Even if youve never paid particular attention to money matters,
now is not the time to turn a blind eye. Financial panic will negatively
affect your job search and could lead you to make bad decisions.
Ask yourself these money questions. Turning the answers into
action will ease an already stressful situation.
What am I owed? File for unemployment immediately (accuracy
and honesty are the keys to avoiding a delay or denial
of benefits) and pay particular attention to eligibility requirements
in your state for emergency extensions in case it runs
out before youve found a new job. Calculate this along with
the amount and duration of any severance pay, including continuation
of benefits.
What do I have? Make a list of the account balances for all of
your assets. No matter how big or small, jot down the value
of savings; checking and investment accounts; and 401(k),
IRA, or other retirement accounts. Also make note of the
amount of available credit on your credit cards and home
equity account. Even though tapping into retirement funds
is not recommended because of penalties, you should know
what you have in case of a financial emergency.
What do I owe? Now focus on the flip side. Make a list of
your monthly expenses in order of priority. Divide the list
into two columns: necessities and nonessentials. Rent or
mortgage, utilities, food, health insurance, gas, and car and
other loan payments are likely to be your must–haves, while
clothing, premium cable, and entertainment are not.
Depending on severance or unemployment benefits, its likely
that while out of work, your monthly expenses may exceed your
monthly income. What to do?
Cut costs. Obviously dining out isnt an option when youre
not bringing in the bacon. And the cuts should go deeper.
Examine your bills to figure out where you can trim any
excess. If youre paying for extra features on your phone or
cable bill, downgrade now. Avoid canceling insurance at all
costs, but consider downgrading the policy as an option if
youre seriously short on funds.
Conserve cash. Consider making minimum monthly payments
on outstanding balances to hang on to as much cash
as possible. Before making any new purchase, wait at least
24 hours before deciding if you really need it. Everything
must go through the want versus need scrutiny. Steer clear
of situations in which you know youll be tempted to spend
money that you can ill–afford at this time. When a pal suggests
a get–together for an afternoon at the mall, counter with
a couple hours of strolling in the park.
Contact creditors. Ignoring the bills and avoiding contact
with creditors is guaranteed to result in penalties. Instead,
call to explain your temporary circumstances and negotiate
payment options. This may include delayed billing, lowering
monthly minimums, adjusting an interest rate, and even
extending credit limits.
For one–on–one assistance with finances, contact the National
Foundation for Credit Counseling, an association of nonprofit
credit counselors (nfcc.org).
Hold the Excuses
Good Morning America anchor Robin Roberts says that she once came
home after failing to get a job she wanted and complained to her parents
that it was because shes black.
That didnt sit well with her parents—her dad was a Tuskegee airman,
the first black military air corps, her mom was the first black person
on the Mississippi State board of education.
"They were like, Sit down, missy girl! We love you, we think youre terrific, but youve got to realize you might not be good enough yet. Dont
ever say its because youre black or a woman. Dont look for excuses. "
Robin says that this little chat has stuck with her over the years. "I
never have looked to make excuses or find faults in others. I just try to
be the best that I can be.
"As women, we have a lesser degree margin of error," says Robin. "I
cant tell you how many times Ive been places and they hired a black or a
woman and for whatever reason that person didnt work out. And theyre
like, Oh well, we tried, so were not going to do that for a while. And I
would say, How many white men did you hire and that didnt work out,
but that didnt prevent you from hiring, you know, another white man? "
Dont be consumed with wanting to be liked, Robin says. "As
women we want someone to like us. Yeah, I do too. But you just have
to have thick skin. Do not look for excuses."
Own Up to Reality
Back to my story. With my money dwindling and precious time
wasting away, I had to quit assigning blame for my unemployment.
I had to find a way to finally shake my unresolved anger—the
intense, force–10 frustration I felt at being so rudely dismissed by
my former family. I needed a vehicle to blow off steam, lots of it,
once and for all.
The answer came to me out of the blue. Id take a cue from the
Dear John letters by out–of–love women, and Id write a Dear Andy
letter from an out–of–work woman. And I really let him have it.
Dear Andy:
Youre a jerk.
As the new boss, you have every right to clean house and
fire me. But the way you did it—with a dismissive smirk as you
barely gave me five minutes to make my case—is forever seared
into my memory.
I will never forget how you reclined in that leather chair,
hands clasped behind your balding head, as I—a terrified 22–-
year–old publicist in my first real job—fought to stay at a company
I considered heaven on earth.
"Tory, its a big world out there, and I suggest you explore
it," you said.
I have no other choice now, do I? But you had a choice in
the way you treated me. Just because you have the clout to hire
and fire doesnt mean you have to do it so coldly and cruelly.
Your arrogance astounds me.
I cant help think of the scene in Broadcast News, where
the creepy suit asks the guy he just fired if theres anything he
can do for him.
"Well," says the man, "I certainly hope you die soon."
I dont wish that on you or anyone. But I do wish that what
happened to me happens to you someday.
Mean people like you always get theirs in the end, but it
often takes a while. I hope it happens to you real soon. And I
wouldnt mind being there to see it.
Sincerely,
Tory
Not bad, eh? Wait till I tell you what happened when he got the
note. Youll freak.
Actually, no you wont, because I never sent it. But that doesnt
mean it didnt feel good—really good—getting that anger off my
chest.
I still have the missive, tucked away in a safe place, not to hold on
to my fury but as a reminder that its okay to be angry when youre
treated badly and to never, ever treat someone with such disrespect.
Writing a letter to the person who fired you—or who was
responsible for your being fired—is an easy and effective way of
making you feel better and stops you from spewing that antiboss
venom to the very people who may help you get that new job.
Blah: "No job, no money, no hope."
Ah!: "New life, new energy, new way to focus on what I
really want to do."
Lesson Learned
I learned a few valuable lessons from my abrupt exit—uh, termination.
Here are some of them:
ALL JOBS ARE TEMPORARY
Even though we think of ourselves as permanent staffers, nobody
holds on to the same role forever. All of our positions are somewhat
temporary. At some point—whether by choice or circumstance—it
is time to move on. Sometimes that happens sooner than we would
have liked or were stunned by the suddenness of the change, but in
the grand scheme of things it shouldnt be unexpected.
LIFE ISNT FAIR, AND NEITHER ARE COMPANIES
Sometimes you can do everything right and still lose your job.
New bosses want to bring in their own teams or old bosses think
that by letting some people go theyll shake up the office. The
sooner you accept that simple workplace truth, the sooner youll
get over the shock of getting fired. Another truth even more
important to remember: You may have lost your job, but youll
always retain your talent. And with that talent, you can get back
on your feet.
MAKE THE MOST OF THIS SITUATION
But sometimes making the best of it is the only thing you can do. Its
still hard to admit this—even to myself—but Lack actually did me a
favor. Working for someone so disrespectful and dismissive of your
talents can have an adverse effect on your life and career. Just as you
should end a toxic personal relationship, you should get out of an
unhealthy working relationship. If you are undervalued and unappreciated
for what you bring to your workplace, its time to move on.
Vice President Joe Biden tells a story about his father, who
worked a variety of jobs to support his wife and four children.
At one point Joe Senior was employed by an auto dealer who
liked to reward his employees with silver dollars. At a company
Christmas party, the boss dumped a bucket of silver dollars on
the dance floor and watched as his workers scurried to pick up
the coins. Joe Senior left the party, his family in tow. He never
returned to his job at the dealership.
His rationale: A job is not supposed to be degrading. Its supposed
to be rewarding.
"Thats how you come to believe, to the very core of your
being, that work is more than a paycheck," Senator Biden said in
his speech accepting the Democratic vice–presidential nomination
last year. "Its dignity. Its respect."
Even if you still have a job, you may be one of the hundreds
of thousands referred to as the walking wounded—youre still
employed or youre underemployed, but the terms have changed.
Reduced hours, pay cuts, and forced unpaid vacations or furloughs
are putting the squeeze on your compensation. And while youre
no doubt appreciative of that paycheck in these tough times, even
as it shrinks, its high time to kick your job search into full gear.
DONT BAD-MOUTH YOUR FORMER BOSS
If you have nothing nice to say, dont say anything at all. Fight the
impulse to tell everyone within earshot what a jerk your ex–boss is
because, fair or not, trash talking your former employer reflects badly
on you, not him or her. So vent your anger in a Dear Andy letter of
your own. Youll find a place to write yours at the end of this chapter,
along with a little help to get you started. When you need to talk about
your hurt feelings or your fears for the future, confide in a trusted
family member or friend. It may take a day, a week, a month or even
a few months to get there, but once you make that cognitive shift and
decide to permanently move on, I promise life will get better. Its the
first step in restoring your confidence and ego—two things you will
need when you seriously and effectively look for a new job.
Just Do Your Job
Whenever anyone asks Good Morning America Radio host Hilarie Barsky
about work advice, something her dad told her early in her career
comes to mind.
"He was a tough guy who was very respectful of hard work," she
says, and he urged her to "avoid petty office politics, gossip, and other
peoples drama."
" Dont put your angst on others, dont let their angst rub off on
you, and dont be bogged down by all of their stuff, " says Hilarie,
whose program airs on XM Satellite Radio.
Another bit of advice from her dad: "Go to work. Do a good job.
Get your money. And get the #$@#$ out of there."
She took his words to heart. "I resist the urge to respond in the
moment, and Im not a confrontational person," she says. "I wont go tit
for tat when someone gets moody or frustrated. Ill bite my tongue."
Silence Can Be Golden
During her early years as a writer, Joanne Gordon felt she had to prove
to others what she knew.
That was ironic, the former Forbes staffer says, "since there was so
much I did not know."
As a result, Joanne says she probably "did more talking than listening
in interviews, in meetings, and in performance reviews. I not only
missed opportunities to grow, but Im sure I failed to impress. I wish I
knew that it is okay not to have answers, or to voice them if I did."
No one ever told her that she was talking too much, but one day
she heard someone say that whenever she heard herself talking she
stopped because it was a clue shed gone on too long. "I adopted
it for myself. When I did talk less nothing was lost, only gained. Less is
more."
These days, Joanne says she embraces her ignorance. "Then I ask,
listen, and learn. And the moment I hear myself talking too much, I try
to shut up."
Get on Your Way
Now its time to get to work. Here are some tips to start you off on
your path toward securing a new job. Write these tips down and
post them on the fridge or the bathroom mirror—any place where
you will see them every day.
DO NOT PANIC
Getting anxious about what you perceive as a hopeless, dismal situation
or your inability to find a job is counterproductive. Nip it. It
only increases your stress level—the last thing you need right now.
Stay calm and in control of your emotions, because a levelheaded
you is much more effective than a frantic, frazzled you.
SET THAT ALARM
Like to stay up late and sleep past noon? Great! Thats what weekends
are for. During the week, you have a new gig—its called
"Find a Job," and you have to get out of bed in the morning to do it.
Now youre working for the most important client youll ever have:
you. Also, you dont want to miss a phone call from a prospective
employer because you were asleep, nor do you want to answer that
phone with a groggy voice because an HR person woke you up.
This is not a vacation; this is the time to dedicate yourself to finding
something better for you and your life.
PUNCH THE CLOCK
Its natural to goof off while job hunting but its important to
approach your job search like a professional. That means putting
yourself on a regular schedule. Wake up early, shower, get dressed,
and have breakfast, just as you would do if you were heading out
to an office. Map out a period of time each day—I recommend a
minimum of four hours—during which you do nothing but make
networking calls and follow–ups, check online job boards, or meet
professional connections. Youll be amazed at what you can accomplish
in as little as four hours a day. By focusing on your job search as
intently as you would a job, youre more likely to reach your goals.
GET OFF YOUR BUTT
Pounding the pavement is not the same thing as doing cardio.
While plotting your new workday, pencil in some time for exercise,
even if this isnt part of your old routine. Exercise will give you
added energy, enable you to blow off steam, and help you avoid
depression. An hour at the gym, a brisk walk in the park with your
dog or a friend, or some downward dog in your living room will
recharge your body and spirit.
KEEP A JOB JOURNAL
Buy a lined notebook to maintain a job journal dedicated to your
search. On those pages, make note of at least three specific things
you do each day toward finding a job. Keep track of the people you
meet, paying particular attention to any required follow-up. Since
successful job searching is broken down into regular and continuous
baby steps that lead to the giant goal of getting hired, all of
these entries will enable you to monitor your progress. Skipping
days only delays your ability to cross the finish line.
End every day by reflecting on one thing that went right on the
job-search front. Sometimes the victories may seem awfully small,
and thats perfectly acceptable. You made a cold call and the voice
at the other end was friendly. You sent an introductory email to
a new contact and it wasnt returned "undeliverable." You added
a new connection on your LinkedIn profile. Woo hoo! Dont belittle
those moments. Instead, claim them with a smile. Every step
counts and its those teeny weeny triumphs that will result in the
big payoff.
DONT IGNORE THE PAIN
Loss of income can wreak havoc not only on your finances but also
on your self–esteem. Men can be especially hard hit. If you were
accustomed to being the main breadwinner, it can be emotionally
crippling to admit to your family and friends that youre now out
of work. Add to that the pain of not being able to take care of
your loved ones financially. If these feelings are bottled up inside
and theyre causing friction among you and those closest to you,
consider seeking professional help. If you still have access to your
employee assistance program, you may be eligible for free confidential counseling. If not, contact your local Career One Stop Center
or even a public or county hospital to ask for a free or low–cost
referral. Until you take care of your mental health, its difficult to
put your best self forward in the job search.
Overcoming Worrying
For most of her career, Working Mother Media president Carol Evans
believed that worrying about the problems at work was a necessary
part of business life.
"I worried about everything," she says. "How would we reach budget?
What if the CEO wouldnt fund my big idea? What would happen
if my ad director quit? Is that new competitor going to ruin everything?
What if no one shows up for our event?"
It was exhausting, Carol recalls, but necessary because if she didnt
worry about everything, important things would fall through the
cracks. "I convinced myself that not only was worry necessary, no, it
was the secret key to my flourishing career."
Then about 10 years ago she met executive coach Mary Lynne
Heldmann.
"I was telling her a few of my business problems and she was telling
me how to handle them from a psychological perspective," Carol
says. "The problems wouldnt really be solved by strategy and energy
and proposals. They needed to be solved by finding a new and different
strength inside myself."
Over the next year Carol worked with Mary Lynne on many
issues. "It took a while for me to embrace the opposite of worry—
confidence—and to see that I could get much more accomplished
with confidence than with worry."
Today, Carol credits Mary Lynne for helping her buy Working
Mother Media and run it for seven years before selling it to the Bonnier
Corp.
"It certainly wasnt worry that allowed me to do that," she says. "It
was my strong sense of confidence—and sharing my executive coach
with my management team."
BE PREPARED FOR REJECTION
I advised a job seeker to get contacts from the alumni association
of his MBA program. The first phone call he made—after he
introduced himself and mentioned the connection—was greeted
with, "Just because we went to the same school doesnt mean I have
time for you." This guy was so horrified that he dashed off a snippy
letter to me for giving him the advice and refused to make any more
cold calls. All this based on one bad call. You cant be afraid of cold
calling; it can cost you many good opportunities. Be prepared for
rude people to reject you, to let your calls go to voicemail, to hang
up on you. Its all part of the process, and it can be very upsetting,
but you cant let it get to you. Just pick up the phone.
Take Criticism in Stride
Years ago, before she became one of televisions biggest news stars,
ABCs Diane Sawyer walked into an TV station in her hometown of
Louisville, Kentucky, and asked for an on–air job.
Answer: no.
"They said I wasnt polished enough to be on television news," she told WomenForHire.com. "Its funny, every time I run into the guy who said that to me he just rolls his eyes and says, Dont tell anybody!"
Being told that youre not the right woman for the job—or that
youre bad in your current job—is tough to hear, Diane says.
"The first few times it happens, youre just devastated," she says. "It
just seems so mortally wounding."
In her early years, when she was unsure of her TV skills, rejection
and criticism hurt.
"When I would be criticized for looking icy or of seeming like a
snow princess, I would think, Well, its not entirely wrong because Im
not myself on TV. I didnt know how to be myself on TV. I was still too
nervous and green, so that was wounding because it was true."
But as Diane became sure of herself, she learned to take criticism in
stride. "You discover this funny thing happens, and as you go through
life and it happens off and on, you feel it less."
For Diane, the litmus test rests in the validity of the critique. "If I
dont think its true, then it doesnt get through my radar. I dont even
notice it."
ENGAGE IN A STRATEGIC ACTIVITY
Prospective employers and other professionals you meet will ask
how youre spending your time. Youll want to have something
smart to share with them. Two options: Enroll in a course that will
support your skills development or introduce you to a new field.
Another idea is to identify a worthy volunteer initiative and commit
to long–term service. You should focus your time on a cause thats
aligned with your career interests or in a capacity that relates to
your career. For example, if youre in technology, volunteer for an
organization that brings technology to underserved public schools
or give your time to a homeless group that needs a technology pro
to help with its internal back–office needs.
SET MINI GOALS
Job searching is a marathon, not a sprint. You wont nab the big
prize overnight, so dont torture yourself trying. While its important
to be optimistic every day, you want to sprinkle that with
a healthy dose of reality. If you wake up each morning obsessed
about getting hired that day, youll go to sleep each night feeling
like a failure. But if you set mini goals—making five cold calls, following
up on several résumés, and so on—youll stand tall, pleased
with your accomplishments.
REWARD YOURSELF
If there is a single self–help or motivational book out there that does
not mention rewarding yourself for a job well done, then I have yet
to find it. Looking for work is often long and hard, and there are
elements of it that can be degrading as well. So its important to
set some goals and list rewards when you achieve them. Land a
big interview? Treat yourself to a free career makeover at Sephora.
You may even decide its worth investing a few bucks to spruce up
your look. Send out 10 résumés? Have dinner with a friend at your
favorite "cheap eats" restaurant. Hit 10 cold calls? Order in Nine
to Five from Netflix. You get the drill. Rewards need not be expensive,
but the feeling youll have when you reach one of your goals is
priceless. And make sure to share your achievements with supportive
family members and friends, who can help cheer you on.
REPEAT AFTER ME
I used to dismiss the power of positive thinking as some hokey gimmick.
I was especially suspicious when my daughter, Emma, ended a
yoga lesson and kept muttering, "I am strong, and I hold the power."
But week after week, shed stand taller and prouder—and even
louder—when repeating the refrain at the direction of her instructor.
Emma had a bounce in her step and felt good about herself. Months
later as shed struggle with a homework assignment, Id overhear her
saying, "I am strong, and I hold the power." Just those words—and
saying them out loud—helped her get through a challenge. I watched
Emma have her Blah to Ah! moment. Now its your turn.
Time to download "Good Riddance" by Green Day or "Survivor"
by Destinys Child and start writing a Dear Andy letter of your
own. In the box below, youll find Mad Libs–style assistance. Trust
me, youll feel better before the song is over.
Dear _______ [ ex–boss name],
You are a _______ [descriptive word youd never say in front of
your mother].
I have worked for _______ [the name of the company] for
_______ [number of years], often putting my job before my
personal life.
I became used to your refusal to _______ [a verb that
shows appreciation] my efforts and your lack of _______
[respect, praise, or anything positive] and complete disregard
for _______ [anything from your feelings to the good of the
company].
But I never thought you would fire me.
If you only knew what it was like to listen to your _______
[again, something that mom would not approve of], day after
day, forced to follow your _______ [something juicy about the
boss lame–brained ideas] that were not only _______ [nasty
adjective] but _______ [even worse adjective], you would be
_______ [how you felt when you first realized your boss was a
jerk]. I certainly was, at first.
But as the years passed, I realized that _______ [something
petty your boss prized] and _______ [something even pettier]
were more important to you than getting the job done well.
Despite that, I continued to work hard to fulfill the companys
promise.
Clearly, _______ [anything from shared achievement to
success] is not on your agenda. Your expectations are _______
[unreasonable? impossible? You get the idea], your manner
_______ [time to make mom ashamed once again].
I see my firing as evidence that you are a _______ [failure,
fool, flop—or another choice f–word] as an employer, unable
to _______ [inspire? appreciate? recognize?] people who are
dedicated to their work.
In the words of the immortal Joni Mitchell, "You dont
know what youve got till its gone."
With no regrets and in all sincerity,
_______ [your name!]
What Comes Around…
Cosmetics queen Bobbi Brown is known around the world but there
was a time when she couldnt even get a job at a cosmetics counter.
"I tried to get a job doing makeup at Marshall Fields in Chicago,"
Bobbi told WomenForHire.com. "I wanted to be a makeup artist at the
counter, and they rejected me, which I let them know when they come
into my office wanting to carry my cosmetics. Thats always a big joke."
It wont be easy, but I promise youll find success faster with
a positive attitude than with negativity guiding your days. Youll
face numerous challenges in the weeks and months ahead, but
youll come out stronger and more resilient than ever, if you maintain
that smile and stiff upper lip. Nobody likes a grumpy person,
so you may have to force yourself since a positive, upbeat attitude
is a must. Now lets get going!
?Tory Johnson is simply the best. Her ideas are exciting. Her heart is big and embracing. There is no better coach, champion, and friend on the path to your dreams.? Diane Sawyer ?I love it when I get a chance to work with Tory on Good Morning America. She is passionate about helping our viewers. Tory?s ideas for getting hired and creative and lead to positive results.? ?Robin Roberts
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