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Home > INTERNATIONAL > Psychology > Social, group or collective psychology > 2008

Experimenting with the Consumer

Name: Experimenting with the Consumer - EBC Webstore
Brand: EBC Webstore
SKU: EBC-
Rating: 5 (1 reviews)

by Shapo, Marshall S.

Edition: 2008

Rs.4300.00
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Product Details:

Format: Hardback

Pages: 304 pages

Publisher: ABC-CLIO

Language: English

Dimensions: 236.00 X 30.00 X 165.00

Publisher Code: 9780313365287

Date Added: 2008-12-30

Search Category: International

Jurisdiction: International

Overview:

Exposes the hazards of the mass-market experimentation in which every American consumer and worker is unwittingly tapped for product risk data by manufacturers, scientists, and regulators. This work shows readers how to get past unreasonable trust or fear and make the best risk-management choices for themselves and their families.

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