THE TELECOMMUNICATIONS REVOLUTION: Mobile Value Added Services in India

The telecommunications industry continues to grow at a formidable pace and within it, the mobile value added services (mVAS) industry displays impressive potential for influencing the lives of millions of people. Driven by technology and innovation, experts believe that the mVAS industry has even greater possibilities than electronic commerce (e-Commerce). The role of technologies and regulations is taken into account in the analysis of the Indian mobile telecom industry. This is followed by proposing possible business models and future scenarios for mVAS in India. The Telecommunications Revolution: Mobile Value Added Services in India studies the mVAS industry in depth. It compares mVAS trends in India with those in other parts of the world like the USA and Europe, Japan, South Korea and China. This lucidly written book will be of great interest not only to the student of telecommunications and business studies, but also to policy makers, industry professionals and the interested general reader.