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Global Electronic Commerce: Theory and Case Studies (MIT Press) Global Electronic Commerce: Theory and Case Studies (MIT Press)
× Global Electronic Commerce: Theory and Case Studies (MIT Press)
Global Electronic Commerce: Theory and Case Studies (MIT Press)
by Westland , J Christopher & Clark, Theodore H.K.
Edition: 2001
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Pages: 608 pages
Shipping Weight: 2.000(Kg)
Date Added: 2008-07-31
Search Category: Lawbooks
Jurisdiction: International
Overview:

Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology, attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface.


 
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